Sustainability Is Not A Trend





Sustainability is not a trend. It is a lifestyle

Sustainability means adapting. It means not thinking of our planet as a resource to extract for our own profit, but as our home.  


As such, sustainability is a mindset and a lifestyle change. By this, I mean understanding that everything we own is made out of materials, needs energy, and involves some form of human laborRecognizing this requires us to appreciate the things we own, reusing them, and caring for and about them, as opposed to only looking at what to buy next. 


For businesses to be sustainable, they need to restructure their whole business model. And for us as consumers, it means rethinking our entire lifestyle. Buying a bamboo toothbrush means nothing if we are not ready to rethink our consuming, eating, or travelling habits. 


Yes, it’s a big and radical change. And as such, it needs to be done slowly, one step at a time. As with every lifestyle change, it is not about reaching perfection. It is about working with what we have and looking for things to change in our everyday lives, to make it last. After all, if you cannot do it forever, it’s unsustainable. 


At The EcoFairy, our goal is to help you build a more sustainable life by offering you a line of reusable products. We offer products that last and that will help you reduce the amount of plastic you use.   

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